What to Expect?
The program provides a seamless blend of theoretical value proposition specialization (thought) x real world co-creation (action).
If you are in business, or if you desire to be in business, you have no other choice than to take action, embrace uncertainty, and create the future. To think-and-act differently, with clarity, is your first small step forward. Our goal is to be a cheerleader for the student's entrepreneurial initiative and for businesses to create products and services customers want.
The Micro-MBA workshops has no curriculum in the traditional sense, we only have an action scorecard. We teach less and do more. Think experiential entrepreneurship vs. entrepreneurship. We teach to the application and not the tools. Curriculums, in general, are about a set of materials, a sequence of courses, or a set of performance objectives - it tells you what you can expect from the curriculum. In contrast, our action scorecard is about real-life applications, measured and monitored, throughout eight workshops - it tells what is expected from you. Elon Musk explains it best. "Let's say you're trying to teach people about how engines work. A more traditional approach would be saying, 'we're going to teach all about screwdrivers and wrenches.' This is a very difficult way to do it," he said. Musk then explained that it is better to actually let them take apart an engine, in real life, and figure it out for themselves. "How are we going to take it apart? You need a screwdriver. That's what the screwdriver is for. And then a very important thing happens: The relevance of the tools becomes apparent," So, if you teach - the tools - you need a curriculum, and if you teach - to the real-life application - you need an action scorecard.
Action Scorecard = Action + Scorecard. Let's talk about the scorecard first. Business is a function of ready + set + go. As explained above, curriculums, in general, are designed to facilitate ready + set - the tools. The program's starting point is beyond ready + set, meaning go. The fact that we investigate existing businesses, ready + set was done at business startup time, we are now in go time. The single sufficient and necessary condition for a business = paying customer (customer satisfaction). My expression for this = $C. Thus, $C is a function of value proposition performance (VPP) + business model performance (BMP). Therefore, the scorecard will measure and monitor = $C + VPP + BMP. So what about the Action part? Action (action plan) feeds the scorecard. This is where our students' and business owners' co-creation will come into play. Students will have the opportunity to do the heavy lifting on leveraging our tools (recommended books), in co-creation with the business owners. In doing so, the current VP and BM (the way things are), are being improved through the process of solution creation and in some cases, new value is created through the process of creative destruction. Our Pen-Paper-Plan facilitates this process. It brings clarity for the business owner to improve customer satisfaction, re-design/re-engineer the current value proposition and test the existing business model. Teach less; do more.